The Rise of Manhattan Orthopedic Care
from a small orthopedic practice to an esteemed New York brand
Manhattan Orthopedic Care is a leading orthopedic center that provides medical services to people who suffer from various orthopedic conditions. With a fully customized treatment solution and a unique plan of care, using allopathic and non-allopathic methods, Manhattan Orthopedic Care provides a range of orthopedic services.
Who is Dr. Tehrany?
Dr. Armin Tehrany,
one of the top knee and shoulder specialists in New York
Certifications & Accolades
- Board-certified orthopedic surgeon
- Sworn in as Honorary NYPD Surgeon
- Acknowledged as “New York Best Doctor”
- Recognized as “Top Regional Doctor” by Castle Connolly
- “Super Doctors Award” and was named “Top Doctor”
- Trusted media guest expert, consistently invited to share his knowledge and opinions on a variety of topics
WHAT WE ACHIEVED OVER THE YEARS
(year over year)
- Dr. Armin Tehrany
IMPROVED THE CONTENT
Articles, patient testimonials, social media posts, PR, videos - you name it, we did it! Based on the data we gathered, we worked on the content from several perspectives:
Answer patient’s questions
Provide credibility and trust
Focus on SEO needs
Content created over the years
Improved the Brand
Matteen Advisory & Solutions crafted a fully responsive website designed by data-driven UX & UX process with unobtrusive call to actions, great content and the latest technology stack.
- 600K number of visits
- 1.2M number of pageviews
- 50.6% visits from organic traffic
- 59% increase in conversion rate(year over year)
- Dr. Tehrany
Optimized the patient management process
For Manhattan Orthopedic Care, we built a custom Scheduling Appointment System
that
allows
smart filtering of patients.
BUILT THE 24/7 PHONE ANSWERING SERVICE
As the number of website visitors increased, so did office calls from people looking for answers or trying to book an appointment. The number of missed calls after work hours was skyrocketing. There was an urgent need for a solution that will take care of people calling outside of office hours.
And what the results were, you ask?
- 0 missed calls since the implementation
- 2X increase in new patients (year over year)
- 3K+ avg. minutes answered per month
- 2X increased number of appointments
SEARCH ENGINE OPTIMIZATION
To receive the necessary exposure of the brand and traffic through search engines, Matteen Advisory & Solutions ensured that MOC's website satisfies all technical, on-site and off-site factors. From improvement of the page speed to content writing, Matteen Advisory & Solutions helped MOC rank within the first position for some very advantageous keywords.
Here is what our SEO efforts resulted in:
SOCIAL MEDIA MARKETING & CONSULTING
The rise of social media presented a new opportunity for Manhattan Orthopedic Care to get closer to many generations of people with orthopedic problems. The challenging moment was how to make orthopedic services and surgical treatments seem less horrifying and assure patients that MOC helps them through the entire process.
We created over 1500 social media posts and managed 5+ social profiles.
DIGITAL MEDIA BUY & PPC MARKETING
In order to promote Dr. Tehrany and Manhattan Orthopedic Care to a wider audience with specific knee and shoulder problems, and at the same time increase conversions, Matteen Advisory & Solutions used Google Adwords, GDN and other paid digital media channels to bring new visitors. In order to assure that every dollar spent has a proper ROI, we deployed metrics and conversion tracking throughout the entire patient journey.
(year over year)
ONLINE REVIEWS & REPUTATION MANAGEMENT
To properly manage Dr. Tehrany's and MOC's reputation via online channels, Matteen Advisory & Solutions encouraged a strategy that focused on user reviews and sharing patient experiences. To achieve that, we built online reputation management tools and systems that made the interaction with patients much easier and allowed them to rate and review their experience with just a few clicks.
Five star ratings on:
- + many more
HOW DID WE ACHIEVE THAT?
Our approach was driven by experience, innovation, data, science, enthusiasm, and sharp ideas. We combined our digital marketing, technology and business consultancy skills to create the best combination of solutions for MOC.
DIGITAL MARKETING
- Search Engine Optimization (Technical, On-Site)
- Social Media Marketing and Consulting
- Email Marketing
- Interactive PR Efforts
- Paid Media and Media Buy Management
- Remarketing & Retargeting
- Reputation Management
ANALYTICS & BUSINESS INTELLIGENCE
- Website Traffic Analysis
- Lead Conversion Metrics
- Patient Referral Data
- ROI and Conversion Analytics
- Advanced Reporting and Data Sampling
WEB DESIGN & DEVELOPMENT
- Wireframing Concepts
- User Experience Audits and Optimization
- Web Design with a focus on the User
- Responsive Web Development
- Software Development
System administration
- On-site Equipment Maintenance
- Server Administration
- Uptime monitoring
- Cyber Security - Firewall, Intrusion Detection
- Anti-SPAM and Anti-Malware Measures
- Website Speed Monitoring and Optimization
- Data Backup and Retention Policies
- Penetration Testing
- Quality Assurance